Masters of Business Analytics for Syscom Laptops -myassignmenthelp

Question: Discuss about theMasters of Business Analytics for Syscom Laptops. Answer: The idea for a new business is related to the concept of displays in laptops. The name for the business shall be Syscom Laptops. The Syscom Laptops will be an individual company that will make laptops that are highly configured with the latest hardware and it will boast of a display that is never seen before. The decision to have an individual company for the business has been taken in order to make sure that the innovation does not come under any pressure from the partners in case of partnership and that the company can make a name for itself in the market (Blank 2013). Being a company it can manufacture other products too in the future and ensure that the market is well penetrated. The need for the laptop screen to evolve is increasing and it is time that a radical change to the display is brought in the market. While the market seems to be too preoccupied with the iPhone X display and the infinity display wave by Samsung in its mobile phones, it is necessary to look into the fact the screens of the laptop needs a serious update. The company will be the first of its kind to come up with a laptop that will boast of a full view display. The screen to body ratio will be higher and the audience will get a wider view of the content and have an immersive media viewing experience. The manufacturing unit will work on making the displays thinner and at the same time make sure that the screens have the gorilla glass coat on them so that they are not referred to as fragile. The hardware shall be incorporated from other units such as Intel, Asus, GeForce and others. The main manufacturing process will deal with making the product look sleek and the screens immersive with 1 8:9 screens and a Quad HD display set. The target market for such a product will be all those who use the laptop for media consumption. The youths and the corporate class will the main sections of the population who will be targeted with the product. The initial steps that are needed to be taken to set up the company will be to make sure that a good market research is conducted and that a proper location is found where the manufacturing unit can be set up (Sarstedt and Mooi 2014). The cost of operation will largely decide if a place is suitable for the manufacturing unit to be set up (DRURY 2013). The idea to start such a business is basically to bring about innovation of the 18:9 screens to laptops and amaze people with the vivid details such a screen can provide to the consumers. The trend of infinity displays as well as the 19:9 mobile displays is rolling high in the market. In this period, the amount of creativity that is shown for the mobile displays is huge but at the same time there is hardly any creativity or effort for the displays of the laptops. Laptop too being a portable device has the need to evolve but the recent market innovation has been stuck with mobiles for too long now. The success of the product is quite ensured because people are thriving to get their hands on such a product as full view displays are a market trend. Reference Blank, S., 2013. Why the lean start-up changes everything.Harvard business review,91(5), pp.63-72. DRURY, C.M., 2013. Management and cost accounting. Springer. Sarstedt, M. and Mooi, E., 2014. A concise guide to market research.The Process, Data, and.